One profile
The profile will hold positioning, audience, tone, vocabulary, and examples.
Brand
Keep the site voice in one profile.
Brand is being built. The profile will hold positioning, audience, tone, vocabulary, and examples.
Brand is being built.PositioningMetal roofing for Tacoma homes.
Installed by the people who answer the phone.
Tone
Preferroof replacementrepair visitclear quote
Avoidworld classrevolutionarydisruptive
Used in drafts
Drafts will use the profile during review.
Review changes
Changes to the profile will be reviewable.
Profile
Put the voice somewhere concrete.
The brand page uses fictional Harbor & Pine data.
Positioning
The profile will hold what you do and for whom.
Tone and words
Vocabulary will keep drafts closer to your site.
Examples
Sample copy will show what good sounds like.
Draft with context
Drafts will use the profile during review.
Revise the profile
Changes to the profile will be reviewable.
Keep it shared
Content, chat, and agents will read the same profile.
Next step
See the feature hub.
The hub shows how brand supports content and chat.