Notes on running websites
Practical notes on feedback, forms, search and agent work, for the months after a site launches.
- Working with clients
A client update email your clients will read
A filled monthly update with the numbers, the arithmetic, the missing data and the one ask. It follows the order a client reads.
- Website operations
A week in the queue: seven days of real triage
One week of a five-site queue, with the items, the states and the two interruptions. The numbers come at the end.
- Search
Bing Webmaster Tools: the four reports worth opening
Which Bing reports change a decision, in what order to read them, and what each one cannot tell you.
- Search
Choosing keywords for a service business
A shortlist method that starts from real queries, a filled shortlist of twenty, and the phrases worth refusing.
- Search
Consent, analytics and a small site
What a consent choice removes from a report, with a worked gap and a measurement plan that survives it.
- Website operations
Deciding what is worth changing on a small site
A scored shortlist from a real queue of eleven items. The four questions that filter it, and the week that came out.
- Feedback
The invitation that gets a client to leave useful feedback
Four sentences decide whether a review round produces notes. A filled invitation, and the two replies it earned.
- Agent work
Explaining AI site work to a non-technical client
Three sentences that survive a client meeting, a filled question and answer script, and what never to promise.
- Content
Keeping an agent from inventing your brand voice
A filled brand rule set with severities, a worked draft check, and the review that catches a drifted sentence.
- Agent work
Keeping SEO changes reversible
Four properties of a reversible change, and a worked revert. The URL changes that should never be treated as experiments.