Notes on running websites
Page 2 of 3. The newest articles are on the first page.
- Search
Measuring a change without overclaiming the result
A worked measurement record with a baseline, a window and a verdict that is allowed to come back inconclusive.
- Site health
Moving a WordPress site to Astro: the first week
A worked URL inventory for one site, with the disposition rule for every path. The checks that catch a missing redirect.
- Search
Reading Search Console when your site is new
What a new property can tell you in the first four weeks. A worked reading, and the mistakes that waste the month.
- Forms
The retry that sent the same enquiry twice
How one blind retry produced two notifications for one request, and the decision rule that prevents the next one.
- Working with clients
Retainer or per project: pricing upkeep work
A worked price for one client, built from hours and platform cost. The decision rule, and the boundary to write down.
- Working with clients
Running five client sites without a project manager
A worked week for one person and five client sites. The hours, the triage rules, the exceptions and the numbers to watch.
- AI visibility
The limits of AI visibility measurement
A worked prompt set, two readings that disagree, and the reporting language that keeps an estimate honest.
- Site health
What a site audit actually checks, and in what order
The order a crawl should follow, with a worked 41-page example. The acceptance checks that stop an audit becoming an argument.
- Site health
What breaks when a site moves host
A host move checklist with the ten checks that catch a break. A worked log from a move that went badly in three places.
- Website operations
What done looks like after a redesign
A closeout checklist with a filled post-redesign record and the new baseline. The one month that decides the next quarter.