Notes on running websites
Page 3 of 3. The newest articles are on the first page.
- Search
What null is not zero means in a website report
A missing source and a measured zero are different facts, with a worked report block that keeps them apart.
- Site health
What page parity means in a rebuild
A per-path parity rule, a filled check for 131 paths, and the three failures that look like success.
- Working with clients
The last two weeks of a client relationship
A two-week handover schedule with the conversation that goes with it, and the deadline problem that catches most departures.
- Search
What to measure when you cannot measure revenue
A five-rung signal ladder and a filled month. The rule that keeps a click from being reported as a sale.
- Forms
Why your forms inbox is not your email inbox
Two facts that get merged by accident, and a worked failure timeline. The inbox rules that keep an enquiry from being lost.
- Website operations
Managing an AI-built site after launch
A practical loop for the work that starts after a site goes live.
- Forms
Form receipts versus notification delivery
Why a saved response and a delivered notification are different facts.