Technical SEO that survives a rebuild

Indexing, structured data and the plumbing that tells search engines the truth about a site.

These are the pieces a rebuild quietly breaks. Each page names the check and the fix.

IndexNow for a static site, set up onceThe key file, the request shape and the pipeline step. A filled setup from one launch, and the checks that prove it.A filled setup record with the key file and the submit step
Structured data for a software site, and what to leave outWhich types describe a software site truthfully, and a filled pair of blocks. The five claims to keep out of markup.A filled organisation and software block pair, with the omissions
Testing structured data: what validators missA four-step routine that goes past syntax, with a filled test of one page. The five mistakes a validator cannot catch.A filled four-step test of one page