Sitearc

White-label reporting: where the boundary actually is

What can carry your brand today, what shows the product, and a filled client note that says both.

Answers
Describe white-label reporting honestly when a client asks.
Included note
A filled client note describing what is branded and what is not
Written for
Agencies pitching retainer reporting

The honest boundary

Your report is written by you and sent from your address. A client never sees the product name on the report you write.

Review links are different. On Free they carry Sitearc branding. White label for review links is part of Pro, and it is not built yet. Until it ships, a client who opens a review link sees the Sitearc name.

The client note, filled in

Northline Studio to Cedar and Slate Interiors, on signing a retainer.

reporting
- your monthly report arrives as a PDF from us, on our letterhead
- it is written by Priya, who does the work
- the numbers come from your own Search Console and Analytics
- every number in it names its source and its period

what you can see yourself
- a review link, scoped to the pages in that round, where you can
  comment straight on the page
- anyone who holds the link can open it, so we set it to expire
  at the end of each round

what a guest can do
- open a review link without an account
- comment on the page, after a quick email sign-in
- cannot see anything outside that review
- cannot connect a source, approve a change or spend credits

what does not exist today
- a branded space where each client signs in
- billing your clients through the product
- review links with our logo instead of the product's

if you need any of those, tell us, and we will say what it would take

How to phrase it in a pitch

  1. Say the report is yours, because it is.
  2. Say what the review link lets them do, and that it changes nothing on its own.
  3. Say what a guest can and cannot do.
  4. Do not promise a portal that does not exist.

Acceptance: the statement is honest when

  • it names what is branded and what is not
  • it says who can open the review link, and when it expires
  • it names what is not released, in the present tense
  • it offers a next step for the missing pieces

Troubleshooting

Symptom Likely cause What to do
The client expected a branded portal It was implied in the pitch Send this note before signing
A client shares a review link onward Anyone with the link can open it Revoke the link, and start a new round
Two clients see each other’s comments One review covered both sites Send each client a review for their own site
The client wants their own login Workspaces belong to your account Quote the separate arrangement
The client asks who wrote the report A tool was described as the author Name the person, and say what the tool did

Limits

A guest cannot connect sources, approve a change or spend credits. Guests are free, and they never take a seat.

The product workspaces belong to your account, not to each client. A client who needs their own account is a separate arrangement.

Where this came from