A site starts as a domain. Each connection adds a source of real data. When a source is missing, Sitearc names it rather than filling the gap with a guess.
Shared accounts, per-site overrides
Connect Google, GitHub and Vercel once, under Settings › Connected accounts. Every website inherits those accounts.
A site can use a different account where it needs one. Set that in the site’s Website settings › Connections. Each provider asks for consent on its own sign-in page.
Google Search Console
Search Console is the main measurement source. It gives clicks, impressions, position and query data, plus URL inspection.
Sign in with a Google account that can open the verified property, then pick the property. Access is read-only.
Without it, there is no search data to measure a change against. Experiments need a measurement source.
Google Analytics 4
GA4 adds sessions, landing pages, traffic sources, key events and site search. Reading reports is free on every plan.
Analytics never adds its numbers to Search Console’s. The two sources sit side by side, each with its own label.
Google’s review of Sitearc’s Analytics access is still pending.
Google measurement setup
For a site with no GA4 yet, your agent can plan one. The plan covers the property, the data stream, ownership checks and sitemap submission.
You approve the plan at a link, and the approval expires after 30 minutes. The setup never edits an existing site on its own.
GitHub
Install the Sitearc GitHub App on the repositories you choose. Link one repository to each site.
Your agent can then open one branch, one commit and a pull request. Sitearc never merges or deploys.
Sitearc also saves evidence from GitHub: the head commit, the merge commit and the production deployment. That is how it knows what shipped.
Vercel
Vercel hosting links a site to its Vercel project. A site reads Live only when its latest production deployment is ready.
Vercel Web Analytics is a separate connection. It needs a token you enter by hand, and it covers the last 7 or 30 days.
When a source is missing
Sitearc never swaps one source for another. A keyword tool cannot measure a change you made to your own site.
The Overview lists what is not connected and the step that fixes it.